Kregarus: Juni 2014

Senin, 30 Juni 2014

[H530.Ebook] Ebook Free Sports Marketing: A Strategic Perspective, 5th edition, by Matthew D. Shank, Mark R. Lyberger

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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks.

Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Sales Rank: #140584 in Books
Published on: 2014-10-26
Original language: English
Number of items: 1
Dimensions: 9.90" h x 1.60" w x 7.60" l, 2.87 pounds
Binding: Paperback
704 pages

Review

"This book equips communication professionals with a valuable yet cost-efficient resource that blends theoretical and pragmatic principles....communication professionals should consider sport marketing an important segment of their reading repertoire. This fifth edition of Sports Marketing: A Strategic Perspective is an excellent starting point." - Mark Moore (2015) International Journal of Sports Communication, 8, 389-392.

About the Author

Matthew D. Shank is a Professor of Marketing and took office in July 2011 as the President of Marymount University in Arlington, Virginia, USA. Prior to Marymount, he served as Dean of the University of Dayton School of Business Administration.�His teaching and research interests include consumer behavior, marketing research and sports marketing and he recently served as editor of Sport Marketing Quarterly

Mark R. Lyberger�is an Associate Professor at Kent State University, USA, where he serves as the undergraduate coordinator of Sport Administration and graduate coordinator of Sport & Recreation Management. His research interests have focused on consumer consumption behavior, sponsorship, marketing, marketing analytics, and leadership. He currently serves as the editor of The Journal of Sport

Most helpful customer reviews

0 of 0 people found the following review helpful.
Falling Apart!!!
By jwill
The book is falling apart. It came with the binding coming apart.

0 of 0 people found the following review helpful.
Five Stars
By David G
Excellent "must read" if you're in the sports marketing business!

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Great textbook rental!

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Senin, 23 Juni 2014

[J183.Ebook] Ebook Download Words Can Change Your Brain: 12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intima cy, by Andrew Newberg, Mark

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In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate Communication that allows two brains to work together as one. Using brainscans as well as data collected from workshops given to MBA students at Loyola Marymount University, and clinical data from both couples in therapy and organizations helping caregivers cope with patient suffering, Newberg and Waldman have seen that Compassionate Communication can reposition a difficult conversation to lead to a satisfying conclusion. Whether you are negotiating with your boss or your spouse, the brain works the same way and responds to the same cues. The truth, though, is that you don't have to understand how Compassionate Communication works. You just have to do it. Some of the simple and effective takeaways in this book include: • Make sure you are relaxed; yawning several times before (not during) the meeting will do the trick • Never speak for more than 20-30 seconds at a time. After that they other person's window of attention closes. • Use positive speech; you will need at least three positives to overcome the effect of every negative used • Speak slowly; pause between words. This is critical, but really hard to do. • Respond to the other person; do not shift the conversation. • Remember that the brain can only hold onto about four ideas at one time Highly effective across a wide range of settings, Compassionate Communication is an excellent tool for conflict resolution but also for simply getting your point across or delivering difficult news.

Sales Rank: #23635 in Books
Brand: Newberg, Andrew, M.D./ Waldman, Mark Robert
Published on: 2013-07-30
Released on: 2013-07-30
Original language: English
Number of items: 1
Dimensions: 8.02" h x .61" w x 5.28" l, .44 pounds
Binding: Paperback
272 pages

About the Author
ANDREW NEWBERG, M.D., is the director of research at the Myrna Brind Center of Integrative Medicine at Thomas Jefferson University Hospital. He lives in Bryn Mawr, Pennsylvania.

MARK ROBERT WALDMAN is adjunct faculty at Loyola Mar ymount University. He lives in Los Angeles.

Most helpful customer reviews

108 of 115 people found the following review helpful.
Done it again
By Neil Schuitevoerder
WORDS CAN CHANGE YOUR BRAIN

Newberg and Waldman have done it again! Oprah picked their last book as a "Must Read" for 2012, and in this book they've identified 12 brain-based strategies that can surely help - at home or work - to improve communication skills. The technique is called "Compassionate Communication:" you enter a state of deep relaxation and focus, which includes an inner values exercise, then, when you converse with another, they teach you specific techniques involving nonverbal expressions and vocal tones. One strategy creates a "Mona Lisa" smile that causes the listener's brain to neurologically resonate to the speaker to build trust and foster cooperation. I've used many of these techniques and they can be powerful. The book includes a 20 minute training exercise and I've seen people tear up after a few minutes of practice.
Here are some of the highlights of my favorite chapters:

In THE POWER OF WORDS, the authors show how negativity can undermine a dialogue. They discuss the 3:1 positivity ratio that has been proven to improve personal relationships and work productivity.

In THE MANY LANGUAGES OF THE BRAIN, the authors cover cutting edge research involving the evolution of speech. Some words even have specific flavors!

THE LANGUAGE OF CONSCIOUSNESS: This was one of my favorite chapters because it shows how everyday consciousness is governed by a constant flow of inner speech. When you interrupt it, your conversations can become really meaningful.

THE LANGUAGE OF COOPERATION:Apparently it takes about seven seconds to create a state of "neural resonance" between two people, and research even sheds light on how plants communicate with each other.

THE LANGUAGE OF TRUST: In this chapter the authors elucidate about micro-expressions on the face and how to read the subtle emotions in others. Of interest is the section on how to tell if a person is being honest or deceitful.

Ch 8 guides you through twelve steps, backed up by over 100 scientific studies. Ch 10 offers specific advice for using Compassionate Communication with couples. I found this very useful. Ch 11 shows how to apply it in work situations, and Ch 12 shows how easy it is to use with children. This was an extremely useful and fascinating book, original and easy to read!

47 of 48 people found the following review helpful.
12 Steps to more efficient commnunication
By Eve
The material presented in this book is very interesting; I listened to the audio book format and must confess if it weren't because I was listening to it on my commute to work I would probably never have finished it. I am glad I pushed through, because halfway (or towards the end of the book) I find out (spoiler alert) that studies have shown that when you speak slowly and using a monotone voice, the message is carried across "neutrally", the listener will have a chance to absorb what is being said and the message won't feel "aggressive". WOW! That explained why the book was read in a monotone voice speaking very s-l-o-w-l-y that at times had me zone out. The book also states that you should convey your message in 30 seconds or less, more than that and you will lose your audience.

I loved that this book was based on neuroscience. At one point in the book, Mark Robert Waldman explains how when we use words "for" both positive and\or negative exaggeration they generate distrust and disconnect in the listeners... Words like: amazing, excellent, fabulous, fantastic, incredible, marvelous, etc.... Good for me to know... now I need to go through all my reviews and remove all those words and make sure I am not using them in that way in my conversations...

In "Words Can Change Your Brain... " Andrew B. Newberg and Mark Robert Waldman shows us the power we have with our words. It was a very interesting read and while its not an "exciting" subject, the book does have useful "takeaways" to help us communicate more efficiently and positively.

While it was a good book (audio), I feel it was very wordy, I was almost relieved when I finished it. Don't know how to explain it, but it almost felt like it would take a long time for the "point" to be delivered. At times I would space out and "rewind".

41 of 45 people found the following review helpful.
Recommended for people with mouths
By Josiah Hultgren
Another great book from two of the world's most respected nuero-researchers

Word's Can Change your brain is one of the most insightful and practicable books for improving your day-to-day life.
Why is that? Because we talk a lot - probably too much as the book points out.

Throughout life we hear platitudes about the value of listening more than speaking, but Words Can Change Your Brain drives it home as something you want to do for yourself (assuming you'd like to be smarter, live longer, cultivate positive feelings, have deeper relationships, be more productive, influence people, resolve conflicts, etc.) Further, the book provides you with simple, research backed strategies to effective, perhaps life-transforming, conversation.

If the meaning of life is found in relationships, I can think of no better investment than to study communication; and Word's Can Change Your Brain is the perfect place to start.

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Rabu, 18 Juni 2014

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* Benefits and reverse benefits of Hydraulic Fracturing
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Sales Rank: #1043554 in eBooks
Published on: 2015-06-07
Released on: 2015-06-07
Format: Kindle eBook

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Selasa, 10 Juni 2014

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Book by Canetti, Elias

Sales Rank: #5530504 in Books
Brand: Brand: Seabury Press
Published on: 1979
Number of items: 1
Binding: Paperback
464 pages

Features

Used Book in Good Condition

Language Notes
Text: English, German (translation)

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Senin, 09 Juni 2014

[E791.Ebook] PDF Ebook The Earth Knows My Name: Food, Culture, and Sustainability in the Gardens of Ethnic Americans, by Patricia Klindienst

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The Earth Knows My Name: Food, Culture, and Sustainability in the Gardens of Ethnic Americans, by Patricia Klindienst

PDF Ebook The Earth Knows My Name: Food, Culture, and Sustainability in the Gardens of Ethnic Americans, by Patricia Klindienst

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Patricia Klindienst crossed the country to write this book, inspired by a torn and faded photograph that shed new light on the story of her Italian immigrant family's struggle to adapt to America. She gathered the stories of urban, suburban, and rural gardens created by people rarely presented in books about American gardens: Native Americans, immigrants from across Asia and Europe, and ethnic peoples who were here long before our national boundaries were drawn—including Hispanics of the Southwest, whose ancestors followed the Conquistadors into the Rio Grande Valley, and Gullah gardeners of the Sea Islands off the coast of South Carolina, descendants of African slaves.

As we lose our connection to the soil, we no longer understand the relationship between food and a sense of belonging to a place and a people. In The Earth Knows My Name, Klindienst offers a lyrical exploration of how the making of gardens and the growing of food help ethnic and immigrant Americans maintain and transmit their cultural heritage while they put roots down in American soil. Through their work on the land, these gardeners revive cultures in danger of being lost. Through the vegetables, fruits, and flowers they produce, they share their culture with their larger communities. And in their reverent use of natural resources they keep alive a relationship to the land all but lost to mainstream American culture.

With eloquence and passion, blending oral history and vivid description, Klindienst has created a book that offers a fresh and original way to understand food, gardening, and ethnic culture in America. In this book, each garden becomes an island of hope and offers us a model, on a sustainable scale, of a truly restorative ecology.

Sales Rank: #594343 in Books
Brand: Brand: Beacon Press
Published on: 2007-04-01
Released on: 2007-04-01
Original language: English
Number of items: 1
Dimensions: 8.49" h x .79" w x 5.50" l, .76 pounds
Binding: Paperback
280 pages

Features

Used Book in Good Condition

From Publishers Weekly
Though Klindienst imposes a strong philosophical structure on the narratives in this poetic collection, her political interpretations come second to the beauty and humor in what is essentially a set of portraits of both American gardens and gardeners. Woven into these stories are wide-ranging details of agricultural history: how to make blue corn piki bread, how the injustice of post-emancipation land sales affected one farmer, the fragrance of the sweet-sticky-pumpkin flower brought by refugees from Cambodia. Klindienst's writing shines when recounting her conversations with farmers, but her analysis of "hunger for community" and how a "garden can be a powerful expression of resistance" feels awkward. Luckily, between the prologue and the epilogue, Klindienst provides an unpretentious and touching tour of the increasingly rare corners of the country where land is worked by friendly locals who know the differences between five types of basil and can jaw for hours about plants, soil and the weather: "Oh golly let me see. It would be the bush beans," says one woman when asked about the type of seed she's been saving the longest (70 years, in this case). This book's broad scope touches on the best of nature writing, singing the rhythm of growth in both plants and people.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Klindienst celebrates gardens created by immigrants who resisted the intense pressure to assimilate into mainstream American society, in a lyrical account of her three-year journey to collect the stories of ethnic Americans for whom gardening is tantamount to cultural endurance. Survivors of the Pol Pot regime fled the killing fields of Cambodia for the healing fields of New England, while the Yankee inheritor of land wrested generations ago from Native Americans during the infamous Pequot Massacre of 1637 atones for that atrocity through the simple act of sharing seeds of corn with the tribe's descendants. Klindienst profiles 15 valiant and thoughtful gardeners intent on preserving their native birthright and on restoring and protecting their adopted land, individuals and families evincing a stewardship that not only resists cultural absorption but also sustains an ecological imperative. Carol Haggas
Copyright � American Library Association. All rights reserved

Review
An original and exemplary kind of cultural study, The Earth Knows My Name is essential reading for anyone seriously interested in the growing reality that an ancient ecological relationship, imaginative and religious in its intensity, is slipping away.—Geoffrey Hartman, author of Scars of the Spirit: The Struggle Against Inauthenticity

"We who are far removed from our own immigrant roots will do well to study these eloquent stories and learn from them. Patricia Klindienst has given us nothing less than a great gift."—Deborah Madison, author of Local Flavors: Cooking and Eating from America's Farmers' Markets

"The Earth Knows My Name is a beautifully written testament to the transformative power of working the land—its capacity to create stability in the uprooted and exiled, to instill faith in the local, to shape history, and to lend promise to the future."—Jane Brox, author of Clearing Land: Legacies of the American Farm

"Klindienst's stories demonstrate the cultural and spiritual imperative that keeps us growing familiar plants and foods, and reveals the power of the garden in maintaining our connection to our homelands and to the natural world."—Michael Ableman, farmer and author of Fields of Plenty: A Farmer's Journey in Search of Real Food and the People Who Grow It

"A moving tribute to those who keep the ancient love of the land in their hearts, and who stand up to the giants of agrobusiness in their fight to preserve their cultural heritage." —Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute, UN Messenger of Peace, and author of Harvest for Hope: A Guide to Mindful Eating

"A poignant book that shows, without undue sentimentality, the underlying element we all share and can bring to life with our hands." —Edie Clark, Orion

"This book's broad scope touches on the best of nature writing, singing the rhythm of growth in both plants and people." —Publishers Weekly

"A wonderful set of real life stories with broad appeal to gardeners, foodies, environmentalists, and those with an interest in their own experience as descendants of immigrants. The issue of cultural assimilation is handled sensitively and the prose is evocative of the people and places visited."—Donna O. Dziedzic (PLA) AAUP Best of the Best Program

"It lifts my heart to find the kind of intelligence, grace, and regard that are in this book's pages." —Barry Lopez, author of Arctic Dreams

Most helpful customer reviews

0 of 0 people found the following review helpful.
A wonderful food, culture view
By Jill Joiner
A look at how culture and food intersect. This book is a great for explaining how the connection between food & history & culture come together as a whole. I would highly suggest reading this if you love food culture.

14 of 14 people found the following review helpful.
A True Gem
By Mark Demasi
This wonderful book will edify and inspire you. It is the individual stories of several gardeners from as many parts of the world who manage to communicate with the earth wherever they find themselves. Place a seed in fertile soil and predictable things happen no matter what your language or station in life. Through the stories of these hard-working, thoughtful people, we are reminded of what is truly important in life - family, community, our food and its source. I cannot recommend this book highly enough.

15 of 16 people found the following review helpful.
The Studs Terkel of Gardening
By Melissa A. Bartell
In the early 1970's Studs Terkel traveled across the country interviewing people about their work, and eventually compiled the interviews into the book Working. In the early 2000's, Patricia Klindienst took a similar approach, traveling around the USA to interview ethnic gardeners, immigrants who maintain their cultural identity through their connection to the earth.

While The Earth Knows My Name will never be a musical, it is a marvellous testament to the importance of earth and water, seed and plant, and in sustaining not just our ethnic roots, but also our whole selves. Her words bring to life the feeling of warm sun on your back while you plant corn, or crisp autumn mornings harvesting beans. She lets you smell the scent of flowers, but also taste the flavor of language, in her profiles of 15 gardeners.

This book is well written, it is poignant, and it is gently honest, with the author's love of gardening, and sincere respect for her subjects masking the inevitable political undercurrents.

My only complaint is that there should have been more pictures - I craved a coffee-table presentation, with Klindienst's words matched to lush photographs.

But maybe the mind's eye is the better viewing choice. Buy the book, and decide for yourself. Better yet, buy the book, and plant a garden.

See all 13 customer reviews...

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Senin, 02 Juni 2014

[M426.Ebook] Ebook Free Giant Book of Science Experiments, by Hans Jurgen Press

Ebook Free Giant Book of Science Experiments, by Hans Jurgen Press

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Giant Book of Science Experiments, by Hans Jurgen Press

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Using simple, short texts and clear illustrations, the experiments in this collection demonstrate how apparently trivial happenings and objects can reveal amazing scientific phenomena.

Sales Rank: #16923796 in Books
Published on: 1999-05
Original language: English
Binding: Hardcover
384 pages

From School Library Journal

Gr 3-6-A collection of experiments that demonstrate standard observations in both the physical and life sciences. The 325 activities include making a potato battery, collecting and pressing leaves, and exploring magnetic fields. Each project is outlined on a single page and illustrated with a clear, but static, black-and-white drawing that appears to be computer generated. A final sentence or paragraph explains why a particular reaction or observation occurs. Although sharp objects, heat, and chemicals are used, precautions are not indicated except for a brief mention in the introduction of "appropriate adult supervision." Many of the activities are clever and some are original, such as making tissue paper dolls dance under a glass rubbed with a woolen cloth. The experiments have been selected from three books originally published in Germany. Some lapses in editing have one experiment referring to another not included in this compilation. A matter-of-fact, rather dry compendium.-Kathryn Kosiorek, Cuyahoga County Public Library, Brooklyn, OH

Language Notes
Text: English (translation)
Original Language: German

Most helpful customer reviews

2 of 2 people found the following review helpful.
A great book that changed my life.
By Quan Yuan
This is a great book that changed my life. My father bought the Chinese version of this book for me in 1982. It was titled "130 scientific games", which was an abridged version of this by H. J. Press and published by the Chinese Publishing House for Children and Young adults(Shao4 Nian2 Er2 Tong2 Chu1 Ban3 She4). I was totally fascinated by all these experiments that anyone can do at home! This book inspired my interests for science long before taking science classes in high school. Twenty years later, when I was a Ph.D student of Biochemistry in the United States, I was wondering if the original "English" version of the book can be found in Amazon. To my surprise, even the English version was translated from the German book. I ordered this and found more experiments than the Chinese version. All the illustrations and charts of the book vividly retrieve the memories of my childhood. I was so excited and almost in tears. I took this great book for my niece to China in 2007 and hope it will inspire the curiosities for science of the new generation. Thank you so much, H.J. Press! Highly recommended!

0 of 2 people found the following review helpful.
ugly book, but a great book for science
By Patricia Miller
it was really, really used. i wouldn't charge anyone for that book. but my granddaughter needed it for science projects at school.I would recommend it in better condition.

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