Kamis, 20 Januari 2011

[N594.Ebook] Get Free Ebook How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey

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How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey

How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey



How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey

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How We Learn: The Surprising Truth About When, Where, and Why It Happens, by Benedict Carey

In the tradition of The Power of Habit and Thinking, Fast and Slow comes a practical, playful, and endlessly fascinating guide to what we really know about learning and memory today—and how we can apply it to our own lives.

From an early age, it is drilled into our heads: Restlessness, distraction, and ignorance are the enemies of success. We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital.

But what if almost everything we were told about learning is wrong?�And what if there was a way to achieve more with less effort?

In How We Learn, award-winning science reporter Benedict Carey sifts through decades of education research and landmark studies to uncover the truth about how our brains absorb and retain information. What he discovers is that, from the moment we are born, we are all learning quickly, efficiently, and automatically; but in our zeal to systematize the process we have ignored valuable, naturally enjoyable learning tools like forgetting, sleeping, and daydreaming. Is a dedicated desk in a quiet room really the best way to study? Can altering your routine improve your recall? Are there times when distraction is good? Is repetition necessary? Carey’s search for answers to these questions yields a wealth of strategies that make learning more a part of our everyday lives—and less of a chore.

By road testing many of the counterintuitive techniques described in this book, Carey shows how we can flex the neural muscles that make deep learning possible. Along the way he reveals why teachers should give final exams on the first day of class, why it’s wise to interleave subjects and concepts when learning any new skill, and when it’s smarter to stay up late prepping for that presentation than to rise early for one last cram session. And if this requires some suspension of disbelief, that’s because the research defies what we’ve been told, throughout our lives, about how best to learn.

The brain is not like a muscle, at least not in any straightforward sense. It is something else altogether, sensitive to mood, to timing, to circadian rhythms, as well as to location and environment. It doesn’t take orders well, to put it mildly. If the brain is a learning machine, then it is an eccentric one. In How We Learn, Benedict Carey�shows us how to exploit its quirks to our advantage.

Praise for How We Learn

“This book is a revelation. I feel as if I’ve owned a brain for fifty-four years and only now discovered the operating manual.”—Mary Roach, bestselling author of Stiff and Gulp

“A welcome rejoinder to the faddish notion that learning is all about the hours put in.”—The New York Times Book Review

“A valuable, entertaining tool for educators, students and parents.”—Shelf Awareness

“How We Learn is more than a new approach to learning; it is a guide to making the most out of life. Who wouldn’t be interested in that?”—Scientific American

“I know of no other source that pulls together so much of what we know about the science of memory and couples it with practical, practicable advice.”—Daniel T. Willingham, professor of psychology at the University of Virginia

  • Sales Rank: #143137 in Books
  • Published on: 2014-09-09
  • Released on: 2014-09-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.52" h x .83" w x 5.39" l, 1.25 pounds
  • Binding: Hardcover
  • 272 pages

Review
“This book is a revelation. I feel as if I’ve owned a brain for fifty-four years and only now discovered the operating manual. For two centuries, psychologists and neurologists have been quietly piecing together the mysteries of mind and memory as they relate to learning and knowing. Benedict Carey serves up their most fascinating, surprising, and valuable discoveries with clarity, wit, and heart. I wish I’d read this when I was seventeen.”—Mary Roach, bestselling author of�Stiff�and�Gulp

“How We Learn makes for a welcome rejoinder to the faddish notion that learning is all about the hours put in. Learners, [Benedict] Carey reminds us, are not automatons.”—The New York Times Book Review

“The insights of How We Learn apply to far more than just academic situations. Anyone looking to learn a musical instrument would benefit from understanding what frequency and type of practice is most effective. Even readers with little practical use for Carey’s information will likely find much of it fascinating, such as how intuition can be a teachable skill, or that giving practice exams at the very beginning of a semester improves grades. How We Learn is a valuable, entertaining tool for educators, students and parents.”—Shelf Awareness

“How We Learn is more than a new approach to learning; it is a guide to making the most out of life. Who wouldn’t be interested in that?”—Scientific American

“Whether you struggle to remember a client’s name, aspire to learn a new language, or are a student battling to prepare for the next test, this book is a must. I know of no other source that pulls together so much of what we know about the science of memory and couples it with practical, practicable advice.”—Daniel T. Willingham, professor of psychology at the University of Virginia and author of�Raising Readers in an Age of Distraction

“How We Learn is as fun to read as it is important, and as much about how to live as it is about how to learn. Benedict Carey’s skills as a writer, plus his willingness to mine his own history as a student, give the book a wonderful narrative quality that makes it all the more accessible—and all the more effective as a tutorial.”—Robert A. Bjork, Distinguished Research Professor, Department of Psychology, University of California, Los Angeles

“Fact #1: Your brain is a powerful and eccentric machine, capable of performing astonishing feats of memory and skill. Fact #2: Benedict Carey has written a book that will inspire and equip you to use your brain in a more effective way. Fact #3: You should use your brain—right now—to buy this book for yourself and for anyone who wants to learn faster and better.”—Daniel Coyle, bestselling author of The Talent Code

About the Author
Benedict Carey is an award-winning science reporter who has been at The New York Times since 2004, and one of the newspaper’s most emailed reporters. He graduated from the University of Colorado with a bachelor’s degree in math and from Northwestern University with a master’s in journalism, and has written about health and science for twenty-five years. He lives in New York City.

Excerpt. � Reprinted by permission. All rights reserved.
Chapter One

The Story Maker

The Biology of Memory

The science of learning is, at bottom, a study of the mental muscle doing the work—the living brain—and how it manages the streaming sights, sounds, and scents of daily life. That it does so at all is miracle enough. That it does so routinely is beyond extraordinary.

Think of the waves of information rushing in every waking moment, the hiss of the kettle, the flicker of movement in the hall, the twinge of back pain, the tang of smoke. Then add the demands of a typical layer of multitasking—say, preparing a meal while monitoring a preschooler, periodically returning work emails, and picking up the phone to catch up with a friend.

Insane.

The machine that can do all that at once is more than merely complex. It’s a cauldron of activity. It’s churning like a kicked beehive.

Consider several numbers. The average human brain contains 100 billion neurons, the cells that make up its gray matter. Most of these cells link to thousands of other neurons, forming a universe of intertwining networks that communicate in a ceaseless, silent electrical storm with a storage capacity, in digital terms, of a million gigabytes. That’s enough to hold three million TV shows. This biological machine hums along even when it’s “at rest,” staring blankly at the bird feeder or some island daydream, using about 90 percent of the energy it burns while doing a crossword puzzle. Parts of the brain are highly active during sleep, too.

The brain is a dark, mostly featureless planet, and it helps to have a map. A simple one will do, to start. The sketch below shows several areas that are central to learning: the entorhinal cortex, which acts as a kind of filter for incoming information; the hippocampus, where memory formation begins; and the neocortex, where conscious memories are stored once they’re flagged as keepers.

This diagram is more than a snapshot. It hints at how the brain operates. The brain has modules, specialized components that divide the labor. The entorhinal cortex does one thing, and the hippocampus does another. The right hemisphere performs different functions from the left one. There are dedicated sensory areas, too, processing what you see, hear, and feel. Each does its own job and together they generate a coherent whole, a continually updating record of past, present, and possible future.

In a way, the brain’s modules are like specialists in a movie production crew. The cinematographer is framing shots, zooming in tight, dropping back, stockpiling footage. The sound engineer is recording, fiddling with volume, filtering background noise. There are editors and writers, a graphics person, a prop stylist, a composer working to supply tone, feeling—the emotional content—as well as someone keeping the books, tracking invoices, the facts and figures. And there’s a director, deciding which pieces go where, braiding all these elements together to tell a story that holds up. Not just any story, of course, but the one that best explains the “material” pouring through the senses. The brain interprets scenes in the instants after they happen, inserting judgments, meaning, and context on the fly. It also reconstructs them later on—what exactly did the boss mean by that comment?—scrutinizing the original footage to see how and where it fits into the larger movie.

It’s a story of a life—our own private documentary—and the film “crew” serves as an animating metaphor for what’s happening behind the scenes. How a memory forms. How it’s retrieved. Why it seems to fade, change, or grow more lucid over time. And how we might manipulate each step, to make the details richer, more vivid, clearer.

Remember, the director of this documentary is not some film school graduate, or a Hollywood prince with an entourage. It’s you.

•••

Before wading into brain biology, I want to say a word about metaphors. They are imprecise, practically by definition. They obscure as much as they reveal. And they’re often self-serving, crafted to serve some pet purpose—in the way that the “chemical imbalance” theory of depression supports the use of antidepressant medication. (No one knows what causes depression or why the drugs have the effects they do.)

Fair enough, all around. Our film crew metaphor is a loose one, to be sure—but then so is scientists’ understanding of the biology of memory, to put it mildly. The best we can do is dramatize what matters most to learning, and the film crew does that just fine.

To see how, let’s track down a specific memory in our own brain.

Let’s make it an interesting one, too, not the capital of Ohio or a friend’s phone number or the name of the actor who played Frodo. No, let’s make it the first day of high school. Those tentative steps into the main hallway, the leering presence of the older kids, the gunmetal thump of slamming lockers. Everyone over age fourteen remembers some detail from that day, and usually an entire video clip.

That memory exists in the brain as a network of linked cells. Those cells activate—or “fire”—together, like a net of lights in a department store Christmas display. When the blue lights blink on, the image of a sleigh appears; when the reds come on, it’s a snowflake. In much the same way, our neural networks produce patterns that the brain reads as images, thoughts, and feelings.

The cells that link to form these networks are called neurons. A neuron is essentially a biological switch. It receives signals from one side and—when it “flips” or fires—sends a signal out the other, to the neurons to which it’s linked.

The neuron network that forms a specific memory is not a random collection. It includes many of the same cells that flared when a specific memory was first formed—when we first heard that gunmetal thump of lockers. It’s as if these cells are bound in collective witness of that experience. The connections between the cells, called synapses, thicken with repeated use, facilitating faster transmission of signals.

Intuitively, this makes some sense; many remembered experiences feel like mental reenactments. But not until 2008 did scientists capture memory formation and retrieval directly, in individual human brain cells. In an experiment, doctors at the University of California, Los Angeles, threaded filament-like electrodes deep into the brains of thirteen people with epilepsy who were awaiting surgery.

This is routine practice. Epilepsy is not well understood; the tiny hurricanes of electrical activity that cause seizures seem to come out of the blue. These squalls often originate in the same neighborhood of the brain for any one individual, yet the location varies from person to person. Surgeons can remove these small epicenters of activity but first they have to find them, by witnessing and recording a seizure. That’s what the electrodes are for, pinpointing location. And it takes time. Patients may lie in the hospital with electrode implants for days on end before a seizure strikes. The UCLA team took advantage of this waiting period to answer a fundamental question.

Each patient watched a series of five- to ten-second video clips of well-known shows like Seinfeld and The Simpsons, celebrities like Elvis, or familiar landmarks. After a short break, the researchers asked each person to freely recall as many of the videos as possible, calling them out as they came to mind. During the initial viewing of the videos, a computer had recorded the firing of about one hundred neurons. The firing pattern was different for each clip; some neurons fired furiously and others were quiet. When a patient later recalled one of the clips, say of Homer Simpson, the brain showed exactly the same pattern as it had originally, as if replaying the experience.

“It’s astounding to see this in a single trial; the phenomenon is strong, and we knew we were listening in the right place,” the senior author of the study, Itzhak Fried, a professor of neurosurgery at UCLA and Tel Aviv University, told me.

There the experiment ended, and it’s not clear what happened to the memory of those brief clips over time. If a person had seen hundreds of Simpsons episodes, then this five-second clip of Homer might not stand out for long. But it could. If some element of participating in the experiment was especially striking—for example, the sight of a man in a white coat fiddling with wires coming out of your exposed brain as Homer belly-laughed—then that memory could leap to mind easily, for life.

My first day of high school was in September 1974. I can still see the face of the teacher I approached in the hallway when the bell rang for the first class. I was lost, the hallway was swarmed, my head racing with the idea that I might be late, might miss something. I can still see streams of dusty morning light in that hallway, the ugly teal walls, an older kid at his locker, stashing a pack of Winstons. I swerved beside the teacher and said, “Excuse me” in a voice that was louder than I wanted. He stopped, looked down at my schedule: a kind face, wire-rimmed glasses, wispy red hair.

“You can follow me,” he said, with a half smile. “You’re in my class.”

Saved.

I have not thought about that for more than thirty-five years, and yet there it is. Not only does it come back but it does so in rich detail, and it keeps filling itself out the longer I inhabit the moment: here’s the sensation of my backpack slipping off my shoulder as I held out my schedule; now the hesitation in my step, not wanting to walk with a teacher. I trailed a few steps behind.

This kind of time travel is what scientists call episodic, or autobiographical memory, for obvious reasons. It has some of the same sensual texture as the original experience, the same narrative structure. Not so with the capital of Ohio, or a friend’s phone number: We don’t remember exactly when or where we learned those things. Those are what researchers call semantic memories, embedded not in narrative scenes but in a web of associations. The capital of Ohio, Columbus, may bring to mind images from a visit there, the face of a friend who moved to Ohio, or the grade school riddle, “What’s round on both sides and high in the middle?” This network is factual, not scenic. Yet it, too, “fills in” as the brain retrieves “Columbus” from memory.

In a universe full of wonders, this has to be on the short list: Some molecular bookmark keeps those neuron networks available for life and gives us nothing less than our history, our identity.

Scientists do not yet know how such a bookmark could work. It’s nothing like a digital link on a computer screen. Neural networks are continually in flux, and the one that formed back in 1974 is far different from the one I have now. I’ve lost some detail and color, and I have undoubtedly done a little editing in retrospect, maybe a lot.

It’s like writing about a terrifying summer camp adventure in eighth grade, the morning after it happened, and then writing about it again, six years later, in college. The second essay is much different. You have changed, so has your brain, and the biology of this change is shrouded in mystery and colored by personal experience. Still, the scene itself—the plot—is fundamentally intact, and researchers do have an idea of where that memory must live and why. It’s strangely reassuring, too. If that first day of high school feels like it’s right there on the top of your head, it’s a nice coincidence of language. Because, in a sense, that’s exactly where it is.

•••

For much of the twentieth century scientists believed that memories were diffuse, distributed through the areas of the brain that support thinking, like pulp in an orange. Any two neurons look more or less the same, for one thing; and they either fire or they don’t. No single brain area looked essential for memory formation.

Scientists had known since the nineteenth century that some skills, like language, are concentrated in specific brain regions. Yet those seemed to be exceptions. In the 1940s, the neuroscientist Karl Lashley showed that rats that learned to navigate a maze were largely unfazed when given surgical injuries in a variety of brain areas. If there was some single memory center, then at least one of those incisions should have caused severe deficits. Lashley concluded that virtually any area of the thinking brain was capable of supporting memory; if one area was injured, another could pick up the slack.

In the 1950s, however, this theory began to fall apart. Brain scientists began to discover, first, that developing nerve cells—baby neurons, so to speak—are coded to congregate in specific locations in the brain, as if preassigned a job. “You’re a visual cell, go to the back of the brain.” “You, over there, you’re a motor neuron, go straight to the motor area.” This discovery undermined the “interchangeable parts” hypothesis.

The knockout punch fell when an English psychologist named Brenda Milner met a Hartford, Connecticut, man named Henry Molaison. Molaison was a tinkerer and machine repairman who had trouble keeping a job because he suffered devastating seizures, as many as two or three a day, which came with little warning and often knocked him down, out cold. Life had become impossible to manage, a daily minefield. In 1953, at the age of twenty-seven, he arrived at the office of William Beecher Scoville, a neurosurgeon at Hartford Hospital, hoping for relief.

Molaison probably had a form of epilepsy, but he did not do well on antiseizure drugs, the only standard treatment available at the time. Scoville, a well-known and highly skilled surgeon, suspected that whatever their cause the seizures originated in the medial temporal lobes. Each of these lobes—there’s one in each hemisphere, mirroring one another, like the core of a split apple—contains a structure called the hippocampus, which was implicated in many seizure disorders.

Scoville decided that the best option was to surgically remove from Molaison’s brain two finger-shaped slivers of tissue, each including the hippocampus. It was a gamble; it was also an era when many doctors, Scoville prominent among them, considered brain surgery a promising treatment for a wide variety of mental disorders, including schizophrenia and severe depression. And sure enough, postop, Molaison had far fewer seizures.

He also lost his ability to form new memories.

Every time he had breakfast, every time he met a friend, every time he walked the dog in the park, it was as if he was doing so for the first time. He still had some memories from before the surgery, of his parents, his childhood home, of hikes in the woods as a kid. He had excellent short-term memory, the ability to keep a phone number or name in mind for thirty seconds or so by rehearsing it, and he could make small talk. He was as alert and sensitive as any other young man, despite his loss. Yet he could not hold a job and lived, more so than any mystic, in the moment.

Most helpful customer reviews

124 of 126 people found the following review helpful.
An enjoyable read, very effective!
By iWin
Benedict Carey's "How We Learn" is focused on the process of enhancing and exercising our memories in order to achieve positive results in memorization. He goes in depth in helping his readers enhance their memories through several techniques, in order to register, store and retrieve information. Most of us are not aware that our brains are capable of so much, but Benedict Carey makes the process look easy. Some of his techniques range from beginners techniques, to more advanced. I pretty much have the beginners techniques down pact; I would like to divulge into the more advanced techniques, as enhancing my memory has become a number one priority in my life.

Repetition, according to Benedict, is a vital part in helping us to enhance the memory. We must train our brains, in a way, so that certain things we may forget become more and more routine to us. For example, I sometimes forget to lock all the doors in my house before going to sleep. If I am aware of this and practice locking the doors each and every night, soon enough it will become routine to me and I'll no longer forget to do it.

I read this book, in conjunction with Greg Frosts book, "Maximizing Brain Control : Unleash The Genius In You", and I'm starting to feel more confident and knowledgeable in learning about the human brain and how to store and retrieve information. Both are excellent resources and combined, can truly work wonders for you if you take them serious and truly want to enhance your brain capacity.

Good Habits is a key technique both books teach. If you can associate certain things with something you are more familiar with, you are more likely to start remembering as time goes on. Problem Solving is a third technique in which Benedict explains. If you can train your brain to solve the problem that need to be completed, we also learn the upside of distraction.

He also provides dietary advice that can help to improve our memory. Most of us would not think or believe that sleep actually plays a vital role in our brain function and memorization, but it does. Something as simple as making small changes in our lifestyle can actually enhance our memories.

197 of 202 people found the following review helpful.
Deserves a Wide Reading
By Evelyn Uyemura
I keep up fairly well with research in the field of psychology and learning in particular, so much of this information was not entirely new and surprising to me, but Benedict Carey does a great job of pulling a lot of different research together and presenting it a practical way. This is more a guide to what is known than a self-help book, but it will definitely be of use both to teachers and students who want to understand how to study more effectively.

A couple of take-aways--half-forgetting and then re-learning, especially by trying to remember, make the thing you are trying to learn really stick. So as a teacher, when I start class on Monday and ask students to recall what it was we were working on last Friday, that is not just review--that is learning. It would be best, I suppose, if instead of asking the whole class and letting one or two students do the hard work, I had everyone try their best to write down what the remember about passive voice or the subjunctive.

That brings up another great point that he makes--that testing, quizzing, and self-testing are highly effective ways not of evaluating but of actually learning. This helps to overcome what he calls the Fluency Illusion, and what I have long called the "smile-and-nod" level of understanding. IN other words, when the teacher is doing math problems on the board and you are watching, you understand--you smile and nod and think, ok, yeah, sure, I get it. It is only when the tables are turned and the teacher says, Ok, now you try it, that the gaps in understanding are revealed.

So if you are studying for a test on state capitals, let's say, and you see Georgia: Atlanta, you think right, sure. But it's not until someone says Georgia and you can say Atlanta that you actually know it. And each time you test yourself, or have someone else test you, you are retrieving and then re-storing that memory, making it more salient. I would go so far as to suggest that one difference between middle-class kids and poor kids in school is that middle-class parents often quiz their kids on their school-work. "Let's go over those state capitals together," and less-educated parents probably don't. That could be enough to make a big difference, since this is such a powerful learning tool.

He also reports on interesting work on how location and distraction can help rather than hurt our learning--studying in a variety of places, with varying amounts of distraction can help us remember more. And spaced practice works better than intense practice. IN other words, if you have one hour to learn the capitals of all the countries in Europe, or the parts of the hand, it would be better to do 3 20-minute sessions, especially if you sleep between at least two of the sessions, than to do all 60 minutes at once. And what about cramming? We don't really need research to tell us this, but yes, it works if your only goal is to pass the test, but if you actually want to learn the material, it is worthless. You forget it as fast as you "learned" it.

One great point to this book is that he covers widely diverse fields of study--from physical skills like a golf swing or a tennis serve, to complex skills like flying a plane, to rote memorization, such as vocabulary or state capitals., to comprehension of difficult concepts like economics or physics. Many of the techniques he describes apply across the board, and others are more particular to certain types of learning. For example, for physical performance (a piano recital or a baseball tryout, you do better if you sleep in a bit, getting plenty of the kind of sleep that occurs towards morning. For memory like a vocabulary test, it's better to get plenty of the early-stage sleep, so go to bed on time and get up early in the morning to review. Your brain does a lot of memory consolidation while you sleep, and specific types in specific stages.

One point that he doesn't directly address but that I am familiar with the research on is whether it's better to memorize large things as a whole or in chunks. For example, if you are an actor, or you want to memorize a long poem or speech, should you work on the first sentence, and then the second sentence, and so on, or should you go through the whole thing each time. The answer is that you should do it whole--it will feel like you're not getting anywhere at first, but suddenly, the whole thing will be in there This fits with what he says about inter-leaving---practicing a variety of different things in each session rather than chunking it all together--master skill A before moving on to skill B. No, it's better to do some A, some B, and some C, even though it will feel like you aren't making progress at first.

I recommend this book to every teacher of any subject, and to anyone who is a student at any level, and to parents, who worry that their kids are too distracted and unfocused in the way they study--turns out that distraction and lack of focus can serve you well!

92 of 97 people found the following review helpful.
How to be a better learner seems to be a big trend in recent ...
By B.L.
There's plenty of information here to work with. How to be a better learner seems to be a big trend in recent books. In the past couple of months I've read Fluent Forever (about language learning) and A Mind For Numbers (about being a good student, particularly in math and science) and they've all been released at the same time. They're also all, I'm very happy to say, strongly grounded in real research, rather than just making up some interesting-sounding notions about what might work (I have certainly seen books that did that...)

I would have to say that someone who wants to be a great student ASAP is probably better off reading A Mind For Numbers first. That book takes you by the hand and leads you through the ideas about what you need to DO a lot more specifically. It makes very frequent references to research, but it's plainly written with the intention of being a guide for people who are taking and really need to hone in on exactly what to do NOW, because there are tests coming up. It leads you through the material by the hand, pretty much, asking you questions and reminding you to stop and think about what you've read. It also has a (free) online MOOC through Coursera to go with it that covers/reinforces the same material.

Fluent Forever, in its effort to teach people how to learn languages, makes use of some of the same research, but shapes it to its topic. It offers a sort of general idea of how you should proceed, but the emphasis is on giving you a basic plan and just enough understanding of the research so that you can make good decisions about how to move forward with it.

I feel like How We Learn is a little farther down the spectrum in that same direction. Most of its emphasis is on teaching you the research (some of which is the same research cited by the other two), with an assumption that you'll be able to make reasonable decisions about how to put it into practice. So he goes over exactly why it is NOT a good idea to learn a new math trick by doing 50 problems in a row that use that trick. He touches on how it can be put into practice, but it isn't something he dwells on. This vs A Mind for Numbers is sort of like... one being a professor who teaches key points but assumes that the students are capable of drawing some reasonable conclusions on their own, and the other being a professor who strives to touch on every single possible issue that might be of importance. It's a very different style.

For someone who's actually writing a paper on learning or something of that nature, I suspect this will be more valuable. For someone who is actively taking classes or trying to learn a language, I'd say read either A Mind for Numbers or Fluent Forever first, because they'll get you going on making progress faster. Then, it certainly wouldn't hurt to come back to review some of the concepts and generally deepen your understanding overall by reading How We Learn. (If you're not taking classes and you just love teaching yourself new things, you might want to skip A Mind for Numbers. It puts a lot of emphasis on things like dealing with procrastination, which is very valuable, but not really a core issue if you're learning for pleasure and there aren't really any deadlines to speak of.)

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Sabtu, 15 Januari 2011

[I697.Ebook] Download Business Writing: What Works, What Won't, by Wilma Davidson

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Business Writing: What Works, What Won't, by Wilma Davidson

A thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds--and what fails--in written business communication.

This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management--a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.

  • Sales Rank: #111588 in Books
  • Published on: 2001-05
  • Released on: 1994-08-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.05" h x .88" w x 6.96" l, 1.10 pounds
  • Binding: Paperback
  • 320 pages

From Library Journal
Business writing manuals tend to fall into two traps. One is dwelling on how much business people hate to write because of bad teachers in school (no one wants to admit that writing takes thinking). The other is inconsistency in tone-trying to use everyday business language but lapsing into quoting Shakespeare in Latin. This book avoids both traps. It has a good format for use in seminars and classes: Chapters are short and contain exercises and examples, humor, and illustrations to make their points clear and memorable. This book suggests some useful activities that don't often appear in similar manuals, such as clustering and writing dialog to get started, and wisely emphasizes getting the first draft done before doing any editing. Davidson is a 15-year veteran of teaching writing seminars in the corporate world for such companies as AT&T and Johnson & Johnson. Her manual is appropriate for public, academic, and corporate libraries.
Nancy Shires, East Carolina Univ., Greenville, N.C.
Copyright 1994 Reed Business Information, Inc.

From the Back Cover
Do your business memos get the results you want? Do you panic when it's time to write the year-end sales report, or that deal-clinching letter to a potential client? If so, you're not alone. Like you, many people who write on the job feel unsure about their skills, and wish there were simple guidelines for getting started and expressing themselves in winning ways. This practical, fun, confidence-boosting guide offers exactly those guidelines. Author Wilma Davidson shares her fifteen years of experience as a corporate writing coach, delivering the essential information, motivation, and inspiration needed to write more effectively on the job. Using dozens of sample letters, memos, and other real-office documents, plus engaging exercises and copious illustrations, Davidson covers every aspect of business writing, from conquering writer's block, to revising first drafts, to finessing the finer points of structure, argument, and style.

About the Author

Wilma Davidson, Ed. D., is a writing and presentation-skills coach. Her clients include corporations throughout the Fortune 500. She lives in East Greenwich, Rhode Island, and Longboat Key, Florida.

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2 of 2 people found the following review helpful.
Business Writers: It's a Keeper!
By M. Petras
For me, Business Writing: What Works, What Won't is a highlighted keeper. As a Professional Writing major, I need to know how to write results-oriented business documents and this book teaches "how"--- with a flair.

Taught are ways to get messages across in a professional and sincere tone. Dr. Davidson gives us permission to replace worn-out clich�s with sincere words. A "monkey see, monkey write" society is the easy way, but not the most actionable way. As Dr. Davidson suggests in the book, a supportive work climate is a more productive work climate. This is a message that is needed in today's stress-filled, power-hungry workplace. We can whistle while we work, and we can get things done...effectively. Not only does this book offer ideas on creating a sincere, authentic tone, there are also ways to help business writers become concise, complete and clear. We can achieve this through our writing and in the visual presentations or our documents. For those of us with a creative bone and a bit of computer proficiency ---providing "eye candy" makes business writing fun.Other text highlights include:

� Most frequently misspelled words - p 191 is a favorite carton caption

� Forming plural words - love the poem on p 213

� Getting rid of sentence clutter/"unsmothering" words - and the fun captions on pages 105-07

This book is a keeper, too, because it's different from other business books out there - it's full of cartoons and humorous examples. Business Writing: What Works, What Won't doesn't only tell, it shows.

10 of 10 people found the following review helpful.
The Book Does Work
By Glenn Gallagher
Business Writing: What Works, What Won't is a business writing book that indeed does work very well. The author gets right to the point and gives just the right amount of information on most business writing aspects, with a terrific section on e-mail and letters. She uses humor throughout the guide, making an otherwise dry subject more entertaining. More importantly, the book is full of useful examples that illustrate the rule, technique, or principle discussed. For example, she doesn't just urge the reader to use the active voice, she includes almost a dozen examples of the proper way to use the active voice (and avoid the passive voice). Highly recommended.

1 of 3 people found the following review helpful.
Great buy
By Vermonter16
This is actually one of the best business related books I have ever read because of how helpful and straight-forward the content is. I had Davidson as my professor and the way the book helps you to overcome any issues with writing for business is the best. I have recommended it to many friends too! This was a great price for an excellent buy! Definitely a keeper!

However, I was not completely satisfied with this product considering what I received was not what I ordered! It was a completely different edition than what was discussed in the comments and such on the product. The book did come very quickly and I was happy about that but I had to purchase another book because this was not the correct book I purchased online from this buyer. So just watch that Amazon sends you the correct edition!

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Kamis, 13 Januari 2011

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The Science of Dental Materials, by Skinner;Phillips;

Owner name written on first end page. Shelf wear with small nick to board edge. There are writing/highlighting marks in the book. Most of the Pages are clean and binding is tight.

  • Sales Rank: #7413963 in Books
  • Published on: 1968
  • Binding: Hardcover

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Rabu, 12 Januari 2011

[H703.Ebook] Free Ebook Health Economics: Theories, Insights, and Industry Studies, by Rexford E. Santerre, Stephen P. Nuen

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Health Economics: Theories, Insights, and Industry Studies, by Rexford E. Santerre, Stephen P. Nuen

The central theme of "health economics, 4e" relates to the costs and benefits associated with various health care choices. Using this theme, the book covers the many changes that have taken place in the field of health care in both the public and private sectors allowing students to gain a very practical knowledge of today's health care systems. Authors santerre and neun take a fresh contemporary approach to health economics. The writing style is lively and inviting to students that are intimidated by the term 'economics'. The authors use several real-world applications to make the economic theory more approachable to students.

  • Sales Rank: #1580412 in Books
  • Published on: 2006
  • Format: International Edition
  • Original language: English
  • Binding: Paperback
  • 608 pages

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The World's First Stock Exchange (Columbia Business School Publishing), by Lodewijk Petram

The launch of the Dutch East India Company in 1602 initiated Amsterdam's transformation from a regional market town into a dominant financial center. The Company introduced easily transferable shares, and within days buyers had begun to trade them. Soon the public was engaging in a variety of complex transactions, including forwards, futures, options, and bear raids, and by 1680 the techniques deployed in the Amsterdam market were as sophisticated as any we practice today.

Lodewijk Petram's eye-opening history demystifies financial instruments by linking today's products to yesterday's innovations, tying the market's operation to the behavior of individuals and the workings of the world around them. Traveling back to seventeenth-century Amsterdam, Petram visits the harbor and other places where merchants met to strike deals. He bears witness to the goings-on at a notary's office and sits in on the consequential proceedings of a courtroom. He describes in detail the main players, investors, shady characters, speculators, and domestic servants and other ordinary folk, who all played a role in the development of the market and its crises. His history clarifies concerns that investors still struggle with today, such as fraud, the value of information, trust and the place of honor, managing diverging expectations, and balancing risk, and does so in a way that is vivid, relatable, and critical to understanding our contemporary financial predicament.

  • Sales Rank: #1340704 in Books
  • Published on: 2014-05-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.50" w x 1.25" l, 1.23 pounds
  • Binding: Hardcover
  • 304 pages

Review

This is an extremely accessible and clear description of a fascinating topic. Lodewijk Petram writes with the general reader in mind and carefully conveys the intricate details of the issues addressed in an admirably lucid way. It is one of the best explanations I have seen of various aspects of securities trading that are still relevant today.

(Ailsa R�ell, professor of international and public affairs, Columbia University)

Petram's book is a very good example of that rare specimen, a financial history book for a popular audience. The reader gets a very good feeling of atmosphere, of time and place, and of the specific society that gave rise to our contemporary financial structure.

(Joost Jonker, NEHA Professor of Business History, University of Amsterdam)

This book is a wonderfully textured account of the rise of stock trading in seventeenth-century Amsterdam. It is replete with the personalities, circumstances, wisdom, and folly of the men who fashioned from nothing our modern world of derivatives, repos, and naked short selling. It can be read for pleasure as well as instruction.

(Gregory Clark, University of California, Davis, and author of The Son Also Rises)

The inventions of shares of stock and of a stock exchange are arguably as formative to the development of the world we live in as the discovery of the telescope or of the laws of motion. And those financial innovations were born in Amsterdam. Lodewijk Petram takes us back to 1602, when it all began, and shows how the major elements of the financial life of our time came into being. A clear and vital book.

(Russell Shorto, author of Amsterdam: A History of the World's Most Liberal City)

Petram's informed and lively account of Amsterdam's 17th-century securities market demonstrates that when it comes to investing and speculating we have not progressed much in four centuries. Although a company's dividend may sometimes have been paid in East Indian spices as well as cash, in most respects Dutch financial markets were surprisingly modern, with not just shares and bonds, but also forward contracts, derivatives, even repo financing with haircuts. And, of course, the Dutch experienced frauds, bankruptcies, crises, and corporate governance problems. While modern Wall Street may have succeeded Amsterdam as the leading market, what goes on there is hardly new.

(Richard Sylla, New York University Stern School of Business)

A fascinating book... I can recommend unequivocally to anyone with even a modicum of interest in the history of financial markets.

(Brenda Jubin Investing.com)

... Petram does a fine job of bringing history to life and showing its relevance to modern financial crisis. Recommended for readers interested in the origins of the stock market.

(Library Journal)

... In its focus on the 17th century Dutch stock market, this book gives a fascinating look at a remarkable episode in financial history.

(Financial History)

Fascinating.

(Finance Professionals Post)

About the Author

Lodewijk Petram is an economist and historian and regularly publishes on financial history in Dutch journals and newspapers. The Dutch edition of this book won the Dirk Jacob Veegens Prize from the Royal Holland Society of Sciences and Humanities.

Excerpt. � Reprinted by permission. All rights reserved.

Read the chapter, "A New Company":

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0 of 0 people found the following review helpful.
Fresh Lessons from the Past because sometimes things stay the same
By IronGaspar
For those who love Financial History this book is a gem. Just like a detective, the author searched through old correspondence and files in order to put together the stories told in the book, which he intertwines and explains along with the historical context and with some quotes from the first known book about the Markets: Confusi�n de confusiones.

The stories collected from these records and letters are great and he narrates them in a very entertaining way. These stories range from the use of derivatives, fraud, insiders, insider trading, conflict of interest, regulation, naked short selling, repos, conspiracies, manipulations, blame others for our bad investments, etc. Sorry, nothing new.

I think reading these kind of books is a great help to fully understand the evolution of Markets and Exchanges and its internal workings; to understand the importance of some very old but important rules which we tend to forget; to understand why some pernicious behaviors are so difficult to eradicate;to understand how the bad reputation of many participants came to be and why it persist; to understand that those who refuse to regulations and show all its shortcomings and disadvantages are almost always the ones who benefit most from avoiding regulation and keeping the status quo; to have a more balanced perspective because it's not that there are bad guys and good guys, it's just that humans are prone to irrationality and to the dark side of the force.

0 of 0 people found the following review helpful.
Essential to understanding modern financial markets but as atmospheric as fiction
By Catherine Macaulay
‘The World’s First Stock Exchange’ is the right book for readers whose enjoyment of historical fiction set in the Golden Age inspires them to seek out well-researched background information. I would also recommend it to professionals and students of economics and finance at all levels. It is full of surprises that provide insights into our contemporary financial system and turns on its head the popular misconception of untold wealth, easily obtained from East Indies trade.
Petram uses a huge range of original sources that he analyses using his expertise as an economist. His book provided me with the breadth and accuracy of information I needed to complete a recent research paper on flaws in the structure of the contemporary financial market system. ‘The World’s First Stock Exchange’ is such a good read that this part of my research was pure pleasure.

0 of 0 people found the following review helpful.
If your enjoy the historical novels of David Liss or the Wiley Investment Classics series you will enjoy this book.
By Myles C. Thompson
As the publisher of this book, I was drawn to it because the best financial history educates and entertains. I have always loved the historical fiction of David Liss and the re-publications of the Wiley Investment Classice. Reading Petram's well-researched and well-written book shows the sophistication of the first stock exchange. The author introduces readers to thje remarkable work by de la Vega, Confusion de Confusiones.. Those interested in the markets or man will value this book

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Selasa, 04 Januari 2011

[O908.Ebook] Free Ebook The Trials of Apollo, Book One: The Hidden Oracle, by Rick Riordan

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The Trials of Apollo, Book One: The Hidden Oracle, by Rick Riordan

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The Trials of Apollo, Book One: The Hidden Oracle, by Rick Riordan

How do you punish an immortal?

By making him human.

After angering his father Zeus, the god Apollo is cast down from Olympus. Weak and disoriented, he lands in New York City as a regular teenage boy. Now, without his godly powers, the four-thousand-year-old deity must learn to survive in the modern world until he can somehow find a way to regain Zeus's favor.

But Apollo has many enemies-gods, monsters, and mortals who would love to see the former Olympian permanently destroyed. Apollo needs help, and he can think of only one place to go . . . an enclave of modern demigods known as Camp Half-Blood.

  • Sales Rank: #432047 in Books
  • Published on: 2016-05-03
  • Released on: 2016-05-03
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Number of items: 9
  • Dimensions: 5.90" h x 1.11" w x 5.08" l,
  • Running time: 630 minutes
  • Binding: Audio CD

Review
PRAISE FOR THE BLOOD OF OLYMPUS

". . .fans will revel in the adventures, wit, and memorable characters found in this thundering conclusion to The Heroes of Olympus series."―Booklist Online

PRAISE FOR THE LOST HERO

"Readers longing for a return to Camp Half-Blood will get their wish.... ...the action scenes come frequently as the three heroic teens fight monstrous enemies in North American locales..... Flashes of humor lighten the mood at times, but a tone of urgency and imminent danger seems as integral to this series as the last. With appealing new characters within a familiar framework, this spin-off will satisfy the demand for more."―Booklist

PRAISE FOR THE HOUSE OF HADES

"In this adventure, victories are hard-won and the essence of bravery nuanced, making the journey as satisfying as it is entertaining."―Kirkus

About the Author
Rick Riordan, dubbed "Storyteller of the Gods" by�Publishers Weekly, is the author of three #1�New York Times�best-selling middle grade series with millions of copies sold throughout the world: Percy Jackson and the Olympians, based on Greek mythology; the Kane Chronicles, based on Ancient Egyptian mythology; and the Heroes of Olympus, based on Greek and Roman mythology. Rick collaborated with illustrator John Rocco on two best-selling collections of Greek myths for the whole family:�Percy Jackson's Greek Gods�and�Percy Jackson's Greek Heroes, both available on audio from Listening Library. The first book in his Magnus Chase and the Gods of Asgard trilogy based on Norse mythology,�The Sword of Summer, also debuted at #1 on the�New York Times�list. Rick lives in Boston, Massachusetts with his wife and two sons. Follow him on Twitter at @camphalfblood.

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175 of 189 people found the following review helpful.
Great! ...but read it in order...
By College Stealth
I’m happy about the release of this book, back to Camp Half Blood, and I admit the trip into Norse mythology was fun for a bit, but I’ve grown quite fond of our past protagonists and it was nice to have them back. One thing I would recommend, this book could be read on its own, without reading the others that have come before it, but I wouldn’t. There are some brief summaries of Camp Half-Blood and Camp Jupiter, but it talks about the outcome of those events. Also, the book takes place at the start of Riordian’s last book Magnus Chase, and you know that based on what Annabeth is doing, she’s in Boston.

The book has Percy for a bit in it, but then it is primarily focused on Apollo and a new demi-god Meg. Like many of Riordian’s past books, the origins of Meg are a bit of a mystery. Uh, I really have to say, there are some hysterical reference in the book that are not entirely based on the knowledge of children in the normal YA range. Shout-out to a Rocky Horror mention! Anyway, the book is enjoyable to read as all the others and is quick.

Apollo is on earth as a mortal, the oracles have stopped prophesizing and there are a lot of tie-in’s to other stories that will emerge in the future, in particular Leo. I was worried that Apollo would annoy me, but his arrogance is amusing, and he has some pretty interesting narratives on his fatherhood, especially being proud of his children’s vanity. As a condition of his time on earth he must serve a demi-God, which is an enjoyable paring to read about and the character of Meg is unique and very strong. There’s still more to learn about her background though, which I am excited for in the future.

I don’t want to give too much away, but the new threat is a bit different from the past and pertains to historical figures, not simply the Gods and Goddesses in the traditional sense. The entire story is told from Apollo’s perspective and it’s kind of nice to have on-going pop-culture references, even as recent as Alabama Shakes.

I highly recommend it! However, wait to read this after you’ve read the other Percy Jackson books!

89 of 98 people found the following review helpful.
If you like Rick's other books, you'll enjoy this
By Canadian eReader
The Trials of Apollo Book One The Hidden Oracle by Rick Riordan is the start of a new Greek mythology series from middle grade staple Rick Riordan. This new series centres around the god Apollo, who has been stripped of his godly powers by his father, Zeus. Naturally, adventures and shenanigans ensue.

For me this read a little younger than the Heroes of Olympus series, more in line with Percy Jackson. Apollo’s human persona is aged 16, but he spends a lot of time hanging around with 13 year old Meg which naturally makes the feel of the book somewhat younger. Also, there is no emphasis at all on romantic relationships.

What I liked

Riordan’s writing style. After many series including Percy Jackson and the Olympians, Heroes of Olympus, Magnus Chase and the Gods of Asgard, Riordan’s light, witty style should be familiar to most readers. If you enjoyed the earlier books, you will certainly enjoy this one. They are very funny. I breezed through The Hidden Oracle in an afternoon. While it is not necessary to have read the earlier series, I would strongly recommend doing so before picking up this latest one. There are many references to characters and events from previous entries that, while not necessary to enjoy the story, are enhanced by knowledge of both of the other Olympian series.

The protagonist. I was amused by Apollo – his attitude and the circumstances he kept finding himself in. In theme it’s very similar to Marvel’s Thor movie in which a god becomes mortal but takes some time to adjust to his new situation. I enjoyed Apollo’s character development and how he changes throughout the course of the adventure. I do have some concerns if that level of character development can be sustained through the other four planned books in the series, but time will tell.

Catchups on our other favourite demigods. In this book we touch base with our heroes from the previous series. It was good to hear how Percy, Annabeth, Jason, Piper, Leo and the others are all getting on with their post Gaea lives.

What I didn’t like

Perhaps because this was aimed at a younger audience, at times it was a little formulaic, especially if you know the previous book. Still, it’s more than made up for by Riordan’s wit and humour.

In summary, if you’ve enjoyed the previous books, you will certainly enjoy The Trials of Apollo. I gave it four stars out of five.

26 of 28 people found the following review helpful.
Wow! Just wow.
By Aimee Carpenter
This is one of the best books I have read. It was great that Rick kept Apollos arrogance but still made him realize that he had faults. I'm going to be real here and say that I was in tears on multiple occasions.

It was also great that he decided to let people like Leo and Calypso have the spot light instead of Percy and Annabeth. I was laughing so hard and some parts, I almost fell off the chair I was sitting on.

This is a book that you are going to want to read and will keep you on the edge of your toes waiting for the next one.

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Senin, 03 Januari 2011

[A621.Ebook] Ebook The Star Principle: How It Can Make You Rich, by Richard Koch

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The Star Principle: How It Can Make You Rich, by Richard Koch

Richard Koch has made a career out of spotting ‘Star Businesses’ – and has made millions from them. By a ‘Star Business’ he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the ‘Star Principle’. Chapters include: 1. So what exactly is a star business? 2. The art of creating stars 3. Benefit from somebody else’s star 4. Fake stars 5. The star takes off!

  • Sales Rank: #4380772 in Books
  • Published on: 2015-12-01
  • Formats: Audiobook, MP3 Audio, Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.75" h x .50" w x 5.25" l,
  • Running time: 7 Hours
  • Binding: MP3 CD

Review
'Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to' - Roger Trapp, INDEPENDENT

About the Author
No Bio

No Bio

Most helpful customer reviews

39 of 43 people found the following review helpful.
If This Book Cost $20,000, It Would Still Be Worth The Money.
By Perry Marshall
When I visited Richard Koch at this home in Portugal, I told him he should take this book off the market, buy up all the used copies and re-package it for $20,000. Why? Because it explains the essence of the strategy that grew his wealth from $2 million to $200 million in less than 20 years.

Essentially, this book says “Why do I bat 50% when most Venture Capitalists bat 5%? The secret is the Star Principle.” Only bet on #1 players, and only play in markets that are growing at 10% per year or more. Disqualify everything else. And if you’re not the #1 player, redefine the market so you ARE the #1 player.

Now of course Richard goes into much greater detail than that, but that’s the gist of it. I realized when I read it, that all the major home runs I've hit in my career did in fact follow that formula. I’d just never articulated it as well or as clearly as Richard had.

As a marketer, this has added a tremendous context and focus to my approach to Unique Selling Proposition, or USP. I think we do a very good job with USP but this added another level of specificity. What space should you choose to be unique in? Is that space growing? How is it defined? What language has the market chosen to describe it and how should you alter that language? How can you adjust your USP by 10% to fit Richard’s formula, so you have a First Mover Advantage wherever you go?

This is to say, you don’t have to necessarily be an equity investor or even “have money” to benefit from this. This book is about ANY business situation where you decide where to drive your stake in the ground. It’s just as applicable to a bootstrap entrepreneur as it is to an investor with a few million dollars in his pocket.

You might read this book and conclude you're in the wrong industry, niche or profession. Better to figure that out now, not later.

I was kicking myself for not having read this book five years ago - a friend of mine had sent it to me quite some time ago. But now that I have it under my belt, it has transformed my understanding of where to focus my finite energy. Some of us marketers are so good we can move ourselves or a client from #5 to #1. Yes, it can be done. But the odds are against you. There are easier ways.

What happens if you take the same amount of energy and you focus it on transforming a “#1 by small margin” to “#1 by HUGE margin”? That’s where fortunes are made.

I love the elegance and simplicity. I also appreciate the fact that Richard is willing to even write books like this in the first place. Most players at his level are not in the book writing business and it might arguably be in their interest to keep that wisdom to themselves. Thanks Richard for a truly and genuinely game-changing book.

32 of 35 people found the following review helpful.
detailed, compelling info for startups & investors
By Mikerhodes
If you've read 'the 80/20 principal' you'll know how easy to read Koch's style is. And how useful the content.

I was skeptical about buying this as I don't (yet) have $1m to invest in buying businesses, which is what I though this book was mainly about.

In fact it's a VERY practical guide to help you examine the strategy of your current small (very small) business & re-work it to give you a much much greater chance of creating a 'star' business

A star has 2 attributes:
- it's leader in it's niche
- the nichee is growing fast

But for the 99% of us who don't already own that business, Koch gives an excellent & detailed guide how to go about repositioning an existing business to meet these criteria

If you're writing a strategic plan - you need to read this
If you're running a small business with lots of competitors - read this
& if you've got the cash to invest in a small business, this is an excellent guide to help with the big picture due dilligence (not the detailed stuff)

and the icing on the cake is the detailed descriptions that Koch gives about his own experiences (good & bad), investments, disasters.
He walks his talk. Anyone worth $100m isn't writing a book to make money on the sale - it's because they want to help. And that's a good enough reason for me to read it!

15 of 15 people found the following review helpful.
A True Wealth Creation "Secret" Revealed
By Niel Malan
Generally, I am skeptical of buying and reading wealth creation books. In fact, if I wasn't a fan of Koch's work because of his other books, I don't think I would have picked up this one. But I am SO glad I did!

In The Star Principle Richard blows the lid on what can only be called a phenomenon - that of a Star business. What is a Star business? An example will illustrate:

A woman called Sara Blakely owns a Star business called Spankx (this is my own example and not from the book.) Quoted from Entrepreneur Magazine: "Blakely founded Spanx in 2000 to solve a simple problem: She wanted the body-slimming effect of a pair of control-top pantyhose but without the feet. Her clever invention quickly became a global phenomenon. Today the Spanx brand houses over 200 products sold in more than 50 countries, according to the company, and she remains the sole owner."

How clever was her invention? She is a billionaire (yes, with a "b") http://www.forbes.com/profile/sara-blakely/

A star business is a) in a fast growing niche (and the Star often invents the niche) and b) is the market leader in the niche. A star business grows at amazing speed, and creates untold wealth for it's owners and share-holders. Apple Computers, Google, Coca Cola, and more recently Facebook, Groupon, Spankx, and virtually all big, well known companies you can think of, are, or were once, Stars.

The reason I say Richard "blew the lid" on a wealth creation secret is because I have never seen this approach before. But the more time I spend on it, and look at Star businesses, the more this approach makes total sense.

While I have just read the book and haven't yet had the opportunity to implement the ideas to my own life, I have 100% confidence that it will help me significantly improve my wealth, and I will have a boat load of fun in the process. Richard also helps one understand how to benefit from this idea as an entrepreneur who wants to start a business, an investor or venture capitalist who wants to back a winning horse, or even as an employee who is looking for an exciting workplace where earning equity shares in a company that will be very valuable one day is a real possibility. So the book caters for anyone really.

How relevant is all this to you? I guess that depends if you want to get rich or not.

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